Essay Number 3
The best smelling solution ever
Bags come in the colors of: Pink, Blue, Green, Orange, Yellow, Red, Purple, Black, Peach, White, Gray, and Brown
Smells: any of your favorite perfumes, plus the general scents: Vanilla, Citrus, Lilly, and Lavender
Packaging: Scentybag- A picture on the box of an owner smiling walking their dog with their Scentybags in their hand. A use of bright colors and phrases such as; “A great smelling solution” and “Tired of the bad smell? Try Scentybag!” Scentybox- I would like a picture of a cat smelling the Scentybox with a big grin on its face. One phrase I know I want on the packaging is; “Even your cat will love how it smells!” Scentychips- On this box I would like people to see a picture of all of the different pets that I say later in the add and of course a cage with Scentychips in it.
Commercial: I have designed this to be in the style of an infomercial playing into all of the stereotypical wording. I have included the black and white pictures to show the before using the Scenty line of products. The color one is of the relief after finding the product being advertised. I included the testimonies because they would be interviews in the commercial. I put a picture of the person so we can see just how happy they are now that they have found the Scenty line.
Tired of that stinky, gross, and consistent odor from your pets? When you have pets it is hard to keep your home and your carpet fresh and clean. It can be a pain training animals and cleaning up after them. That is why I bring to you, the struggling consumer, the Scenty line of products. Once you try the Scenty line you will be relieved that things smell so fresh, calm because there are no bad odors, and glad that you found Scenty. We can assure that you will have a smile on your face when you use any of the three products in the Scenty line whether it be the Scentybag, Scentybox, or the Scentychips.
Pick up your dogs bowel movements and keep things smelling great with the Scentybag the first product in the Scenty line. Now you can make the gross bowel movements of your dog a thing of the past and smell great when walking man’s best friend, not to mention yours. Scentybag is a custom made dog poop bag. Choose your color and your sent to keep things smelling like they should. With our amazing technology we are able to have you choose a custom color if you choose to match your dogs collar as well as create your own scent! Bring in your favorite perfume, cologne, lotion, lip gloss, or even drink and we will make that custom smell for your Scenty product. We also make Scentybox, the fresh smelling litter box for cats. So even if you are a cat person we have something for you to keep your home smelling its best. This new line of products leaves no animal or owners out. We make Scentychips for those animals kept in a cage such as rabbits, hamsters, gerbils, guinea pigs, birds, and even hedgehogs. With this revolutionary Scenty line you can keep your home in tip top shape and always be ready for anything. Because we ship from our processing plant we can cut out the middle man saving you money. Which means the Scenty products are at an all time low price. It is just 15.99 for 25 of your custom creation Scentybags.
BUT WAIT, THERE’S MORE! If you order more than 25 Scentybags you will get a free 5 pound bag of your dogs’ favorite food and we will donate a fraction of your price to the humane society to help homeless animals. If you call in the next 10 minutes and order any two of our Scenty products you will receive the Carpet Master created by the makers of the Scenty line. The Carpet Master is an expert at removing stains, smells, and dirt. It makes the perfect gift for any pet owner as well as daycare owners.
Here are some testimonies from real live consumers who are using the Scenty line products. First we have Amy who is the owner of multiple cats and she tells us how the Scentybox has changed her life. Second we have Ryan who is the owner of a dog named Skip. He is so glad that he has found the Scentybags and the Carpet Master. Finally, we have Megan who has two guinea pigs. She took her favorite perfume to have Scentychips made with her favorite scent. These are just three of our hundreds of satisfied customers.
“I was skeptical of the product when I saw the commercial on TV. Then I remembered the horrible smell that my apartment has with my many wonderful cats. So I decided to give it a try and I picked up my phone and ordered my first Scentybox. It was the best decision I ever made and it was affordable. I choose my scent which both my cat and I love. The Scentybox has made my home smell fresher, my life easier, and the relationship between Whiskers and I that much better.”
“My dog, Skip, is so loveable and he has been with me for seven years now. I can’t image my life without him, but I can do without the stains and the smell. So one day when I had the TV on I heard and add for the Scentybag and I was immediately drawn to the product. I picked up my phone and called the toll free number on the screen and ordered my first 50 bags. Then because of their great deal I was able to get a free 5 pound bag of Skips’ favorite food and I helped out a good cause. I would recommend the Scenty line of products as well as the Carpet Master to any pet owner. It has made my life easier and my time with Skip that much more enjoyable.”
“Will and Grace are my guinea pigs and so much fun. I love them and so do my kids, but there has got to be a better way to keep the smell under control. Then my friend told me about Scentychips and I thought I would give them a try. After ordering my two Scenty line products I even got the Carpet Master for the low price of 15 99 plus shipping and handling. Ever since I have started to use Scentychips I can notice the pleasant smell in my house. I took my favorite perfume to one of the convent processing warehouses and had it made into the Scentychips. Now my home smells fresh and clean and I have a great product to recommend to my friends. I love the Scenty line and the Carpet Master and encourage you to not be afraid, but rather to pick up the phone and order yours today!”
I have personally created each product in the Scenty line as well as the Carpet Master and I know that they work well. I hope that each and every person that orders one of my products finds the entire experience and the product up to your standards. I hope that you find that the products help to ease your life and keep it smelling fresh. Enjoy and please feel free to leave your comments, questions, and concerns on the website www.scenty.com or call us at 1-800-FRESHSCENT.
Works Cited
“Febreze”. Proctor and Gamble. 13 February 2009 http://www.febreze.com/en US/home. do
“Glade Plugins”. Johnson & Song Inc.. 13 February 2009 http://www.glade.com/productDetailPage.aspx?productId=9
“The Snuggie”. Ignite Media Solutions. 13 February 2009 http://getsnuggie.com/flare/next.
Goals I have before I start writting
I must say that I am very excited to write this paper. I have decied to create a product and plan it all out. I have planned the different colors that they will come in, the scents, and what the packaging. I love making fun of Infomercials so I thought what better than to create my own playing into all of the classic wording and advertising points. I hope to make my reader, Ashley, smile, laugh, and even be slightly convinced that she would at least try or think about trying this product. I hope that she and anyone else who reads this enjoys the tone in which it is written. My goal is to have shown that I did look at the three websites I cited and used them as examples as how to sell a product.
My Thoughts After the finished product
I loved doing this. It was a fun and creative way for me to write. I also took an even more creative approach and added some pictures to enhance the experience. I really let myself get creative when it came to designing the infomercial, packaging, and of course the testamonals. I think that I most definitely accomplished my goals for this piece. It was not a paper per say but rather a great way to have some fun with writing and to add in what I do best. It is a little persuasive and a little informational and a lot of fun. I know that I stepped out of my comfort zone with this one, but I think it has turned out well. No, it is not my best work, but it is an okay piece.
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